Bentley College Marketing- Honors

This blog is for MK 402-H01 and the greater Bentley College population.

Tuesday, January 31, 2006

Review of "REAL Motivation Posters" from Creating Passionate Users

Kathy Sierra’s post “REAL Motivation Posters” talks about the cheesy motivational posters that hang in almost every business with slogans like “Customers are always right,” and “Employees are our greatest asset.” She claims that posters like this are so overdone and fake that they have absolutely no effect on employees. In fact, when posters were altered by impromptu post-it corrections, people did not even seem to notice a difference, or cared so little that they did not remove the faulty post-it notes.
This story is about marketing because it is about the marketing of motivation. The question is how does a company move its citizens to care for the company and their customers without sickening and irritating them? Kathy Sierra advocates the elimination of such clichéd posters because they so often do not match the company’s real agenda or approach. She cites the example of an employee at a hotel who let a customer use the copier behind the employee counter because the other one was going too slow and he was going to be late to his business meeting. The manager then yelled at the employee in front of the customer for several minutes, even though there was a sign behind the counter that read “The customer is why we’re here.” As a result Kathy then took popular posters with very cheesy phrases and rewrote them with the real messages the companies seemed to be promoting. (Ex. one of them was of Bill Gates with a line that read “The customer is always right” and rewrote it to say “The customer is wrong, lazy, dishonest and stupid. But maybe it’s because we treat them that way… Let’s be nicer in 2006.”)The only thing that this article did wrong was to treat the situation too negatively. Kathy mentioned all the things that these posters do wrong and how the employees and customers are really treated, but she did not offer a solution. What helped me understand the problem better were the comments that were left by upwards of 28 different people. These people suggested that companies take a more realistic stance and set-up posters that mean something personal, are inside-type experiences, or are funny. One woman said that she made a poster for her company that read “Be nice or leave.” By voicing these, the commenter showed that the goal of the original posters (employee unity, motivation, an improved work environment, etc.) could still be achieve but without the overused clichés. It might have helped more, if Kathy had been able to cite a source for better more real posters, which would have provided an example of what she was advocating… and yet the fact that she didn’t, that she couldn’t find one, reinforced her point.

Go here for the full article

FYI.... Today's vegetarian soup choice in LaCava: Apple Bisque

Wednesday, January 25, 2006

Students are beginning to claim blogs

I wanted to let everyone know that some students are claiming blogs as their own for the semester. To prevent duplicates, I'll publish the choices here.

Katie's choice is called Passionate: Creating Passionate Users and can be found here.

Kelley's choice is Katherine Stone's Decent Marketing site and can be found here.

For the rest of you, just post your blog choice here and if its not appropriate, I'll drop you a note and we'll figure out another choice.

Marketing Honors Students at Bentley College Create Blog

The students in the honors seminar in marketing at Bentley College have created a multiple author blog in order to complete a class assignment as well as to introduce other marketing students to cutting-edge ideas and principles by monitoring and commenting on some of the best marketing blogs in the blogosphere.

Each student will monitor a particular blog and post a commentary on a blog posting every week. Each student will post to the blog their own ideas and a link to the original post. I think this blog will be interesting to all marketing majors because it will be a good place to go to read a myriad of new ideas being presented at professional marketing blogs and will provide a student's perspective on the idea.

Have Fun!

Good Job, Kate! Welcome Students

It looks like Kate was successful in setting up this multiple author blog. I already had an id and password so i was able to log in so I'm not sure how it will work for those of you who don't have one. either the group will use one userid and password or you all can create your own accounts. I don't see a problem either way.

Tuesday, January 24, 2006

Welcome to the blog!