Bentley College Marketing- Honors

This blog is for MK 402-H01 and the greater Bentley College population.

Tuesday, February 28, 2006

Who is Katherine Stone?

Katherine Stone, the author of the Decent Marketing blog, is the former Director of Experimental Marketing for Coca-Cola Company. Her experience in experimental marketing is her expertise. She is considered an expert in this field and has talked on the subject in various arenas. Katherine also serves on the board of the International Experimental Marketing Association. Her experience at Coca-Cola, one of the few firms that have an experimental marketing position, allows Katherine to have a unique perspective on how to surpass challenges that arise. She also owns her own consulting firm called Engage. Katherine lives in Atlanta, Georgia.

1 Comments:

Blogger Dr. Blogenstein said...

Katherine must be busy, maybe business is taking off, she is on vacation, or, uh oh, I hope everything is ok, as her last post was on Feb 3, one month ago. One thing you will learn about blog readers is that they like their information to be current :-)

Thursday, March 02, 2006 9:38:00 AM  

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