Bentley College Marketing- Honors

This blog is for MK 402-H01 and the greater Bentley College population.

Monday, March 06, 2006

Spike Jones and the Brains on Fire writers

Brains on Fire is a company, based in Greenville, South Carolina, that focuses on brand identity consulting. In the company's own words its consultants have been "naming, creating and revitalizing memorable identities that sell products, attract kindred spirits and shake-up entire industries for more than 20 years." Brains on Fire was recognized in 2005 as one of the "World's Top 100 Re-Branding Companies" by ReBrand 100. Furthermore, Brains on Fire is featured in the book Designing Brand Identity: A Complete Guide to Creating, Building and Maintaining Strong Brands- Volume 2 alongside other companies such as Mini Cooper, Fedex Kinkos, and Amazon. The Brains on Fire blog is written by five Brains on Fire consultants: Greg Cordell, Geno Church, Jennifer Goff, Robbin Phillips, and Spike Jones. I have mainly been following the posts written by Spike Jones, the Firestarter.

Spike Jones, a Texan, graduated from Baylor University with degrees in both Environmental Studies and Journalism. After working as a copywriter for companies such as BMW Manufacturing, he is currently a "New Business Hound" for Brains on Fire, mainly working with potential new clients. In addition, Jones has a 90lb. chocolate lab named Mud that is also featured on the Brains on Fire website as part of the clan.


Anonymous Spike Jones said...

Mud and friends thank you for your plug!

Monday, March 13, 2006 3:23:00 PM  

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