Bentley College Marketing- Honors

This blog is for MK 402-H01 and the greater Bentley College population.

Friday, April 21, 2006

Bloggers weigh in on Envoy ad campaign: Should co-production include marketing activities?

Remember my previous post about a GMC Envoy ad campaign where the public was asked to produce spots for the extra large suv? Well some marketing bloggers are weighing in with various opinions:

http://www.adrants.com/mt/mt-tb.cgi/4895

http://haloscan.com/tb/joelcere/114476169493385153

http://haloscan.com/tb/joelcere/114424668988680398

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