Bentley College Marketing- Honors

This blog is for MK 402-H01 and the greater Bentley College population.

Monday, April 10, 2006

Tips from a Marketing HeadHunter

Jay Lithe interviewed first-rate marketing headhunter Harry Joiner to try to discover the thought process of someone who recruits marketing professionals. Lithe asked Joiner what were the top 5 things he looks for in a person for any marketing job. He response goes as follows:

Business orientation. “Marketing candidates need to be able to think holistically about business. They need to understand that marketing is a means to an end -- not an end unto itself. No margin, no mission.”
Humility. “If you have a massive ego, forget it. I don't say this because I can't handle people with big egos. I say this because marketing people with big egos always think they know better than their customers. That's ‘death’ in the marketing business.”
People skills. “I do my job on the phone, which means that I am effectively blind. Minus the corn rows, there's no difference between me and Stevie Wonder. Therefore, if you aren't warm and empathic on the phone, then it's hard for me to imagine that you will be warm and empathic in person. People, including my clients, want to do business with people they like, and they always do a phone screen before bringing a person in for an interview. So relax and have fun. Otherwise, you are wasting your time. See the paradox? Have fun or your dead!”
An inquisitive nature. “Look, I'm not the sharpest tool in the shed, but I have gotten by on my obsessive compulsive desire to learn. Marketing is way too dynamic a field to be stagnant. So, if you think you can skate by on the "Four Ps" you are wrong. Learn. Keep learning. We are just in the top of the second inning of this Internet thing, and it promises to completely change not only marketing -- but the way we think about marketing. Don't get attached to any one marketing model of one-size-fits-all way of thinking. See note on Humility.”
A track record of accomplishment. “You can't talk your way out of problems you behave yourself into. If you have job hopped, or if you have not been promoted, or whatever, then no amount of my God-given sales talent is going to help you land a job. If you hate your marketing job, stick it out until you generate a sensible alternative for yourself. Nobody wants to hire a diva or a baby.”

This posting is marketing-related because it describes the characteristics a marketer needs to embody in order to be successful. Harry Joiner has a lot of experience in this field, thus he can be relied upon to give good, concrete information regarding when an employer looks for in an employee in the marketing industry.

This posting informs marketing because it allows us as marketers to gain insight into the thinking of current or potential employers. Knowing the criteria against which you will be judged while applying for a job or trying to maintain a current position is extremely important. Also, it is also important to recognize that these are the characteristics which we should embody in order to be successful. This posting informs us as to where to set the bar.

I have learned a lot through this post. It was extremely interesting to learn what potential employers are looking for when hiring employees. I have read over the 5 characteristics several times, trying to determine whether or not I satisfy each of them. I think I will be more aware from now on as to how much I do fit the bill as far as Harry Joiner is concerned.

I don’t have any criticisms on this post. Dave put up the link to Jay Lithe’s write-up, so he didn’t actually write that much on his own post.


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